What is the concept behind headless CMS?
Headless CMS is an API-driven approach for Content Management System. The concept of Headless CMS can be understood with two terms “Head” and “Body”. The Head represents the front end i.e the website, while the body represents the content repository i.e backend of a website. Both of these parts are connected to each other with RESTFul API (JSON, XML) for the delivery of content. The entire focus of the Headless CMS is storing and delivering content on any platform desired i.e Websites, Apps, and Web Apps.
What is the need for Headless CMS?
Headless CMS is known as Decoupled CMS. But, before jumping on the reason why we need Headless CMS, let’s first understand how traditional CMS approaches content delivery on websites and different devices. In a traditional CMS, the front end and backend are tightly welded together to work as a single unit. You create content, optimize and publish it all on the backend. Besides content, all your important code structures, important plugins, design elements, and custom applications are also stored in the same backend.
In short, this means that traditional CMS puts all your Images, HTML, CSS in one big bucket. This co-existence of the content repository and databases files can be a bit scary situation if something goes wrong.
Moreover, with the evolution in the display technologies like Mobile sites, Web Apps, Digital and Interactive displays, the traditional CMS has failed to keep up. An old CMS will only render content as per the webpage-oriented framework. This restricts the organizations to display the same content on other digital platforms.
Enter Headless CMS,
What are the advantages of Headless CMS?
Organizations are engaging audiences on multiple platforms and the content that is specifically developed for the website is also needded to appear on other devices like apps and other interactive displays. A headless CMS is an important update in the technology world to solve that specific problem.
Moreover, organizations who constantly update their products and services content shouldn’t have to do the same changes on 10 different platforms. Besides, there should a centralized system where the changes need to be done only once and that should be reflected in all the platforms which are important.
Some of the other benefits of Headless CMS are as follows:
- Multichannel approach for content delivery
- Quick content deployment ( Via API )
- Content first approach
- No dependency on developers (creating new layout) for using content on a new platform
- Better security measures
What are the benefits for Enterprises using Headless CMS?
Headless CMS has given huge benefits to organizations that are adapting to new technologies and platforms to reach their targetted customers while launching new products. Moreover, with a multichannel content delivery approach, headless CMS can help engage with the audience on multiple points. Digital Interactive displays, Emails, VR devices, and other mobile apps are well covered.
Some of the more benefits are as follows:
- Act as a content hub– Headless CMS helps organizations make changes to their content on all the platforms at once. There is no need to repeat the same task of updating the new content on all the different platforms. This feature helps the editors update the image and copy once and see it change on every platform. Also, in return, the marketing process becomes organized and consistent throughout the market.
- Speed up the process- Headless CMS also enables organizations to collaborate and work simultaneously with other team members. This gives a necessary boost to a business that constantly needs to launch new products, update old product information or create new landing pages for campaigns
- Cost– Unlike traditional CMS, headless CMS doesn’t require high technical knowledge for developing websites and another platform. For example, if an organization needs to launch a new service or product in the market, they can start doing it in the CMS and start creating content without dependency on developers to create a template first. This diminishes the development cost and lets you focus more on the marketing tasks at hand.
- Flexibility- As previously talked about, the headless CMS works as a separate module (Head & Body), if the backend has any technical difficulties, the front-end will not be affected by that, even in the case of scheduled maintenance. This decreases the down-time of the websites and other CMS to almost zero.
- Learning Curve– While working with traditional CMS, marketers have always felt the rigidness of the system for posting and optimizing new content. But, the feedback of various organizations who are using headless CMS, confirms that it is easy and fast to understand as the content repository is only for storing content and other backend files are not cluttering the space.
WordPress and Headless CMS
WordPress is an open-source platform and often seen as “Monolithic” CMS. According to the WordCamp site, there are currently over 75 million sites that use WordPress. While WordPress is being used millions of website and get constant updates, it still has huge concerns with speed and agility. It uses Themes and Plugins and because of that front-end and back-end are usually tied together.
Using WordPress as a headless CMS allows organizations to build the front end of websites with any technology they desire and see fit.
Even in the need of implementing a blog section on your website, rather than creating specialized code for posting and optimizing blogs, you can use headless CMS API to publish, update, and manage content. There are plugins available in wordpress.org like WordPress REST API. You can take the benefits of WordPress’s excellent Content Management System and still reap the benefits of Headless CMS using that plugin.
The next time you think about creating a new WordPress website, think about your need and scalability option for future.
With more and more platforms adopted by organizations to reach a target audience, the need of working with multiple CMS on different platforms has also increased. This leaves a lot of stress on a team where they need to copy and paste the same content on multiple platforms whenever there are any changes or a new product is launched. Headless CMS solves all these problems for marketers and lets you focus more on your marketing efforts and driving results