Best conversion rate optimization tools to increase leads and sales

The online world today is a place full of competition; it is a big challenge to grab the attention of people nowadays. Ergo, it has become a tough ask to increase conversion by just relying on SEO and basic marketing efforts. Therefore, we have conversion rate optimization tools.

You probably have read many books and applied many techniques suggested by famous marketers. Maybe you also succeeded to increase traffic to your website. But still you are not being able to reach satisfactory conversion rate.

Hence let us look at how you can change that.

Conversion Rate Optimization

Conversion rate optimization (CRO) is basically, using analytics and research data to improve your website, so that you can increase the number of people (or site visitors)  to take actions you desire, compared to the number of traffic you generate.

When you have a potential product but you are not getting the desired results in terms of conversion, then there is something you are doing wrong.

Hence there are certain actions to take in order to optimize your conversion rate.

The first thing to do is to take a few steps back and conduct market research again. Check out your competitors, find out what is working for them, find out what people like about your competitors. It is important to understand the POS (point of sale) of your competitors.

Based on your research, you should be able to answer the questions:

  • Why people will use your product over your competitors?
  • What special features you offer that makes you standout?

You also need to analyze what people are not getting in your product that is pushing them away.

Besides that, you will also need to have proper tools to enhance your conversion. Even if you have a perfect product, there can be so much more you can achieve using the right conversion rate optimization tools.

Hence, let us look at 15 must have conversion rate optimization tools that can help boost your conversion rate with much less effort.

15 Must Have Conversion Rate Optimization Tools

Conversion Rate Optimization Tools are useful tools that can help you realize what you are doing wrong on your site, or create more engagement and increase the conversion rate.

Now, in most articles about CRO, you will see people suggest you to improve site speed, improve content, get a better web design, etc. Now, those are things that anyone should do for their site.

In this article, you will be learning about the best conversion rate optimization tools that will actually help you increase your conversion rate in the best possible way. I will give brief details about each of them and try to highlight a couple of special features each of they offer. If they relate to your requirements, you can try them out.


Finteza is one of the best comprehensive analysis tools available for webmasters. From collection, processing and instant data mapping this tool has everything to analyze. Below are the exclusive features available in the tool.

  • Reports – Create traffic data reports using 15 parameters like source, UTM parameters, page addresses.
  • Analysis – Comprehensive botnet analysis and complex user behavior tracking
  • Webmaster – Finteza give you abilities of website webmaster. It provides tools to detect website errors, bot traffic, real time visitors analysis and working with marketers.
  • Conversions – Sales and Conversion funnels system to increase the conversions on the website. You can also detect if your funnel is broken or has unnecessary steps.
  • Bypass Adblock, AdGuard and other applications.
  • Receive efficiency report after running the campaigns on different levels.

In terms of control this tools gives more than what you can image in terms of optimization. Visit Finteza for more information.


This is an amazing tool that lets you track visitors on your site in a very unique way. It will help you identify what people are noticing and what they are not on a webpage, and analyze what has to change on your site.

It gives the two exclusive features:

  • Heatmaps – You can track where visitors look at, and does not look at, when on your site. This will help you understand what part of your website is more noticeable and what part is not.
  • Browse Recordings – This tool will record an actual video of a visitor’s browse on your site. You can see their mouse movements, scrolling up or down and what they are clicking on.
    On your landing page, for example, you can track that, at what point of your landing page does most of the visitors stop reading. Hence you will know where you lost your visitors’ interest and you can start improving from there.

Some other features it offers are:

  • Visitor targeting
  • Customizable widgets
  • Form analysis
  • Incident reports
  • Surveys
  • Instant visual feedback

Hotjar is preferred by almost all marketers and can be very helpful to you in understanding the flaws of your website.

Click here to checkout Hotjar.

3. OptinMonster

This tool is one of the best conversion rate optimization tools that can trigger lead generations and boost sales on sites. You get features such as:

  • Geo-Location Targeting – You can prepare separate lead generation opt-in forms for separate locations. Hence people at different locations will get personalized forms that will enhance lead generations.
  • Exit-Intent Technology – The tool follows visitors’ mouse movements and whenever it detects a person might be leaving your site, you can set a targeted message to pop-up with a personalized offer that might turn a possible bounce to a conversion.
  • Custom Opt-in Forms – Create your custom forms and link it to any images or texts on your site for visitors to be able to subscribe easily.

Some other features it offers are:

  • Lead generation
  • Lightbox popups
  • A/B testing
  • Conversion analytics
  • Page-level targeting
  • Behavior personalization

This tool is by far the best in trying to create more engagements from your visitors. We all know, more engagements result in greater conversion rate.

Click here to checkout OptinMonster.

4.  BuzzSumo

This tool is created to help you easily analyze the market and conduct proper research. You get useful features such as:

  • Competitor Analysis – Find out what contents your competitors are working with and know how their contents are performing.
  • Content Insights – Find out the most shared contents, based on your desired keywords, across all the famous social media platforms.
  • Influencer Data – You can also search for influencers specialized in or relates to your desired keyword, and find out what contents they are working with.

Some other features it offers are:

  • Comprehensive Social Media Analytics
  • Advanced Data Filters
  • Personalized Interface
  • Effective Content Curation

You get detailed reports on all the analysis you run and you can use these to plan out your marketing activities moving forward. Maybe you can learn better techniques from your competitors and influencers and understand what you need to do to perform better.

Click here to checkout BuzzSumo.

5.  Kissmetrics

Kissmetrics is a brilliant tool with tons of features that marketers can use. It is considered as one of the best conversion rate optimization tools by most marketers. It includes the following awesome features:

  • A/B Testing – It allows you to conduct A/B Testing with your copy Ads or landing pages. You can get full analytic reports on the performances of your content so that you can decide which is better to continue marketing with.
  • Real Time Monitoring – You can monitor your visitors’ activities real time. You can track which pages they are going to, what they are searching for, and what actions they are taking on your website, live.
  • Marketing Campaign – You can set up customer funnels and run content marketing campaigns through this tool. You will get detailed reports on customer response and conversion to let you analyze the performance.

Some other features it offers are:

  • Real Time Data Monitoring/Debugger Tool
  • Testing/Staging Sandboxes
  • Group Contact Lists
  • Customer Profiles
  • Retention Reports
  • Email Support

This tool is ideal for marketing and analyzing the changes you need, in order to optimize your conversion rate.

Click here to checkout Kissmetrics.

6. Optimizely

In marketing, experimentation are important to understand new techniques and improving performance. Optimizely is created to do just that in a more organized way. It is one the many conversion rate optimization tools that can help you identify the possible defects of your site that is affecting your conversion rate. It’s best features are:

  • Content Testing – You get features such as A/B testing to choose between your provisional landing pages or Ads, Split testing to find out customer response on two versions of the same landing page, and Multivariate testing to change colors, or fonts, or any styles of contents and get reports on customer response towards style variations. Thus you can experiment and hand pick the best contents to go by.
  • Funnel testing – You can create multiple funnels which you can test among your subscribers. Optimizely will let you apply separate funnels to different batches of people among your subscribers.
  • Customer Feedback – You can set up prompt messages to ask for customer feedback which lead to potential conversions.

Some other features it offers are:

  • Behavioral Audience Targeting
  • Predictive Analytics
  • Campaign management
  • Customizable platforms
  • Developer Tools

This tool is easy to use and is highly recommended by many experts.

Click here to checkout Optimizely.

7. ZohoSalesIQ

All Zoho products are innovative and of great use. One of their special tools is Zoho SalesIQ. Its main features are:

  • Live Visitor Tracking – You get live update on visitors on your site and monitor their duration on your site.
  • Live Chat Support – You can integrate this tool to your site to initiate a live chat service. And you can provide live chat support through this tool.

Some other features it offers are:

  • Geo-location tracking
  • Visitor Activity Tracking
  • Interactive Email Campaigns
  • Follow-Up Actions
  • Lead Generation

This tool keeps track of your conversation with visitors and allows you to re-target visitors that engaged through the live chat window. In case you miss a live chat, this tool will keep the record and ask visitor to provide e-mail address for you to be able to get back with them.

Click here to checkout Zoho SalesIQ.

8. Unbounce

Unbounce is an innovative tool that can make a big difference in conversion rate. You get useful features that can help you improve your landing page to something great. Its special features are:

  • Dynamic Text Replacement – This is a special feature. Let’s say you have a default landing page. When visitors come in, this tool can trace visitors’ search history. You can set certain texts on your landing page to be changed to another, more relevant text depending on their search history. In this way, people visiting will find relevant data on your landing page, which will increase your conversion potential.
  • Pop-ups and Sticky Bars – This tool allow you to create and set up pop-ups on your site and attach sticky bars on your webpages to initiate call to action. These can be useful to persuade people towards subscriptions or newsletter sign ups.
  • Lead Generation Forms – You can create forms for visitors to fill out and use its own sample templates.

Some other features it offers are:

  • I.P Filters
  • Campaign Grouping
  • A/B Testing
  • Mobile Responsive Templates

This is one of the best conversion rate optimization tools available out there.

Click here to checkout Unbounce.

9. Clicky

Clicky is a real time analytic tool that allows you to monitor your visitors’ activities on your site while you are live on your website; you do not need to open up a separate software. It is one of those conversion rate optimization tools that is simple and easy to use. Some of its best features are:

  • Individual Visitor Actions – You can keep reports of individuals visiting your site and track their actions such as clicks, navigations among various webpages of your site, etc.
  • Heatmaps – You can view heatmaps of individual visitors and overall heatmap updates on webpages.
  • On-site Analytics – You can get small window below when browsing a webpage on your site, that gives you analytics regarding that particular webpage, including details such as its overall traffic and conversion rate.

Some other features it offers are:

  • Real Time Monitoring
  • Https Tracking
  • Google Search Rankings
  • Twitter Analytics
  • Video Analytics

This tool allows you to get complete analytics about your visitors and helps you decide what improvements you require on your site. Hence, it among the valuable conversion rate optimization tools out there.

Click here to checkout Clicky.

10. AB Tasty

This tool is considered the best for running campaign experiments and optimizing conversions. You get exclusive features such as

  • A/B Testing – You get its easy interface to create several landing pages which you will run. This tool will give you updates on traffic, bounce rate and data on visitors’ actions.
  • Visitor Insights – It allows you to set up heatmaps and session recordings of visitors for you to identify your visitors’ preferences on your site.
  • Personalized Reach – While you set up separate landing pages, this tool will let you set parameters so that different visitors get to see different landing pages that’s most relevant to their requirements (mostly based on their search history).

Some other features it offers are:

  • Advanced targeting
  • Audience segmentation
  • Customized marketing messages
  • Cross-device optimization
  • Analytics

This tool comes with exclusive templates and allows you to monitor analytic data real time.

Click here to checkout A/B Tasty.

11. Hello Bar

Hello Bar is a user friendly tool that is focused in increasing your conversion rate with less effort. You get awesome features such as

  • Targeted Ads – You can set parameters for visitor types who will get targeted ads, such as location, certain search term used by visitor, certain webpages visited or the time a visitor stayed on your site. This will surely increase the chance of conversion.
  • Social Media Sharing Prompts – This tool allows you to set up prompts for social shares to the visitors on your site. Even if one visitor does not convert to a sale, his/her social share might bring in others that require your product.

Some other features it offers are:

  • A/B testing
  • Social media follow buttons
  • Subscription prompt
  • Subscriber data extract

You also get complete analytics and reports on your site performance in terms of conversion rate and traffic.

Click here to checkout Hello Bar.

12. Visual Website Optimizer

Another one of the widely used conversion rate optimizations tools is Visual Website Optimizer. This tool is focused on improving your marketing contents and make your marketing efforts efficient. You get exclusive features such as:

  • Optimized Testing – You get to run A/B Testing, Split testing and Multivariate testing easily and get reports on visitor response and activities on your site.
  • Run Campaigns – You can set up funnels and landing page testing schedules, along with built in templates for each testing methods.
  • Visitor Behavior Tracking – VWO includes features such heatmaps and click analytics which lets you trace your visitors’ interests and dislikes on your site.

Some other features it offers are:

  • Mobile Website Testing
  • Revenue Analysis
  • Geo-targeting
  • Advanced Targeting
  • Optimization Consultation

This tool has simple interface and is well known to deliver a better user experience than most other such tools.

Click here to checkout Visual Website Optimizer.

13. Crazy Egg

This tool is among the new conversion rate optimization tools that is quickly getting well recognized. It offers users features such as:

  • Customer Analysis – This tool offers detailed heatmaps, session recordings and timestamp screenshots of visitors that allow you to understand what visitors are doing on your site. You can monitor these details on visitors’ behavior and analyze what changes you require on your site.
  • Exclusive A/B Testing Feature – You can create and run A/B Testing campaigns with features to design and organize landing pages without any codes. And you will get detailed reports and analytics on the performances of all of the alternate landing pages that will let you select the best one.

Some other features it offers are:

  • Scroll map tool
  • In-page Analytics
  • Confetti Tool
  • Overlay
  • Visitor Recordings

Along with its CRO features, this tool is well known in having a great user interface.

Click here to checkout Crazy Egg.

14. Mixpanel

Mixpanel is among the great conversion rate optimization tools that lets you run full analytics required to optimize your conversion rate. It comes with special features such as”

  • Retention Analytics – Get detailed reports on returning visitors along with their heatmaps and click analytics. This tool points out what most returning visitors are attracted to on your site, which you can focus on highlighting on your marketing campaigns.
  • Mobile A/B Testing – This is a rare feature. This tool allows you to create multiple landing pages and run A/B Testing. You can then get separate analytics about the performances of your landing pages visited through mobiles. This feature is very important for companies that relies on mobile apps besides their websites.

Some other features it offers are:

  • Point and Click Analytics
  • Versatile Data Visualization
  • Customer Engagement
  • Mobile Surveys
  • Marketing Funnels
  • Grouped-data on visitors

This is an advanced tool that can help you understand the best ways to improve conversion rate.

Click here to checkout Mixpanel.

15. CoSchedule

This tool is specialized for marketers to enhance conversion through a site. This allows you to organize your marketing plans and increase your site traffic, and eventually the conversion. You get features such as:

  • Campaign Management – You can design, organize and schedule your marketing plans through this tool; and get progression and analytics to understand your campaign success rate.
  • Engagement Analytics – You get reports about visitor engagements and actions on your sites which you can use to understand your strong points. This you can compare with your competitors’ analytics to see how you can improve your approach.

Some other features it offers are:

  • Performance reports
  • Social advertising
  • Click-through tracking
  • ROI analytics
  • Customizable templates

Although this tool is more focused on marketing, your marketing efforts and campaign success rate are a big factor to understand your conversion rate. The better your marketing metrics, the better your conversion rate will be.

Click here to checkout CoSchedule.

16. Adroll

Adroll is a tool to boost sales and conversion rates on e-commerce sites. You can set complete marketing and engagement features that can boost sales and increase conversion rates in the long run. It’s special features are:

  • Re-targeting – This tool is specialized for re-targeting. If a visitor checks out your products, you can re-target him based on the source through which the visitor entered your site. For example, if a person clicked on a Ad on Facebook that let him/her to your site, you can collect that data and re-target that visitor through more Facebook Ads using this tool. Likewise, you can re-target your site subscribers with offers relevant to their browse on your site, through email.
  • Campaign Analytics – You can run Ad campaigns and get detailed analytics on its performance based on views, engagements and conversions. You get to set custom call to actions and get details on how effective they were on visitors.

Some other features it offers are:

  • Cross-device, cross-platform ads
  • Retargeting on social media
  • Personalized impressions
  • Dynamic LiquidAds
  • Intent signals

This tool is among the preferred conversion rate optimization tools by most marketers. It is effective on both marketing and conversion optimization for e-commerce stores.

Click here to checkout Adroll.

These are 15 conversion rate optimization tools that are really handy and can actually boost your sales, engagements, etc. – basically increase conversion. You might know of many other tools. Most people know about SEMRush  or Ahref, that can be very useful.

However, the ones I mentioned in this article are the ones that I personally used in the past and know for sure that these will be beneficial for optimizing your conversion rate.

Author’s Note

Although most people focus mainly on SEO and think they can achieve greater conversion, it is entirely a  wrong concept. There is more to marketing and conversion rate optimization than just SEO.

Yes SEO is important because it gets more traffic to your site. But you should also focus on using tools that can actually optimize your conversion rate after you get more traffic.

Also, A/B Testing is deeply undermined by many, but if you talk with most successful people out there, they will all refer conducting A/B Testing. Trust me, it really is the best way to find the right campaign to run.

Kyle Rush, VP of Engineering of Casper, commented on Importance of A/B Testing, “If you aren’t testing, you don’t know how effective your changes are. You might have correlation but no causation.”

Hence, get started with applying better methods and use the best conversion rate optimization tools to achieve success in no time.

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